Genevieve McDaniel is a former franchisee turned franchise researcher, franchisee advocate, advisor and fiercely honest truthteller. Genevieve (Gen) freely shares her experience and insights on LinkedIn, on her Franchise Reality Check blog, and on her newly launched Franchise Reality Check podcast. Check out her first episode featuring, well, me. by Sean Kelly
(UnhappyFranchisee.Com) Every franchise seller claims their franchise opportunity is based on a win-win relationship, one that empowers the small business owner with big business advantages: A recognized brand. Proven systems. Expert training. Dedicated support.
There are many franchise companies that do all they can to honor that commitment.
Unfortunately, there are also many that simply appear to provide those advantages.
There are many in the business of selling franchise, not supporting their franchisees.
Genevieve McDaniel knows its hard to distinguish the good from the bad, and the bad from the truly ugly in franchising.
For over a decade, she enjoyed financial success and praise as a top multi-unit franchisee of Domino’s Pizza.
Confident that she could duplicate that success with what appeared to be a fun and innovative new food franchise, she went all-in on that franchise investor. The financial, personal and legal turmoil that followed led her to what may be her true calling: Helping would-be franchise investors avoid the many pitfalls and landmines along the road to business ownership.
Unhappy Franchisee publisher Sean Kelly, a 38-year industry veteran, has also known the good, bad and ugly of franchising. Sean Kelly is honored to be the first guest on McDaniels’ newly launched Franchise Reality Check podcast.
What follows is an hour of war stories, anecdotes and insights you’re unlikely to hear anywhere else in Franchiseville:
What Do You Think? Share a Comment Below!
Invitation: All companies and individuals discussed on this site are invited to provide corrections, clarifications, rebuttals or other expressions of their point-of-view. Leave a comment below or contact us at UnhappyFranchisee[at]Gmail[dot]Com.
Tags: Buying a franchise, franchise due diligence, franchise disclosure document, Franchise Reality Check, Franchise Reality Check podcast, Genevieve McDaniel, Sean Kelly, Unhappy Franchisee
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