QUIZNOS OVERVIEW & DISCUSSION
Why are Quiznos franchisees unhappy?
What is the reason for their lawsuits? What are their allegations?
What do they hope to achieve?
We are looking for someone to write and submit a short summary to post here.
QUIZNOS Franchise Called “A Communistic Regime” August 18, 2009
The Fast Food Sex Fest Continues July 24, 2009
QUIZNOS: Indifferent to Franchisee Failure? June 21, 2009
QUIZNOS: Exec Explains Sub Giveaway Debacle. March 3, 2009
QUIZNOS SUB Rick Schaden Back as CEO. Reactions? February 24, 2009
Judge Hoffman’s Ruling Against Quiznos Franchising II LLC (PDF) January 1, 2009
QUIZNOS Franchisee Blasts HQ’s Coupons and Discounts December 27, 2008
Franchise Owner Claims It’s “Impossible to Make Money” With Quiznos December 27, 2008
QUIZNOS: Saratoga Franchisees Call it Quits September 8, 2008
QUIZNOS SUBS: PA Franchise Owners File Lawsuit July 27, 2008
Quiznos Franchisee Bankruptcy Filing June 9, 2008
Quiznos Lawsuit Resolved April 12, 2008
Share your summary, or other comments about the Quiznos franchise program, below.
Food BusinessNew”-September 2, 2008-
”Quiznos….has unveiled plans to expand its international operations. …..Quiznos said it has signed development deals to add restaurants in the United Arab Emirates, Saudi Arabia, Eastern Europe and Domiican Repulic.
The announcement comes just a few weeks after Quiznos signed a 10 year deal to develop 100 restaurants in India and a 10 year deal to develop 175 units in Brazil……They are also in talks with Singapore, China and Ecuador.
In total the company plans to open at least 500 international restaurants over the first 2 years….
“Quiznos intends to significally increase its interantional efforts and expects to achieve continued growth and exansion into new markets around the globe”, David Deno, CEO and Pres.
Greg Brenneman has been named executive chairman of the board”
One thousand Quiznos franchisees either closed their stores or sold them for pennies on the dollar over the past 365 day. The reasons are simple:
1. The food costs are the highest in the QSR industry. Expect 35% food costs – 10% higher than Subway and other competitors.
2. Outrageous paper costs at 2.5% about 1% higher than the competition
3. The franchise and ad fees kick in another 12%.
4. Mandatory pricing that keeps Q’s pricing artificially low.
5. Poor food quality – the meatballs are made of pork parts and pressure washed chicken pieces, not ground beef or anything approaching it.
6. Heavy handed tactics against franchisees. Make changes to make money and see how Q lawyers up.
7. Uninspired “chef inspired” recipes. The “event” this month is the meatball sub at $2.99. Referred to on other posts as the slimeball sandwich, this offering is as uninspired as it gets. Pulled several months ago because of poor sales and sitting at 35% food cost think about how many you need to sell at $2.99 to make a PROFIT.
8. A Rudderless Business Plan. With higher costs and a reputation as a premium sandwich shop the current group of “turn-around specialists” decides to take on Subway on price. How has that worked out? 1000 franchisees left out in the cold.
How can you make money as a Quiznos’ franchisee? You can’t unless you’re a q owned store that simplfies the menu, ignores the “mandatory” pricing, and doesn’t have to worry about Q opening two other stores in a five mile radius. Quiznos sucks.
The Q already has experience with overseas expansion. Its attempts to open stores in Australia a couple of years ago was an unmitigated disaster, with franchisees suing Quiznos and forcing the Q scum to settle because of the same questionable business practices the company uses here. What makes anyone think that the results of this new effort will be any different? The leopard hasn’t changed its spots.
Read the latest concerning the lawsuit filed by the TSFA going to the address below:
http://www.bluemaumau.org/6154/franchisees_strengthen_charges_against_quiznos_deceptive_business_practices#comment-68969
You’ll find that with Q Corporate Lawyer “Tricky Dick” Emmett it’s always about the letter of the law, never the spirit and never the results of your actions. We’ll see in the coming days whether a judge will side with those wronged by the Schadens, Emmett, and the rest of the Qscum or whether money can buy justice.
As for Quiznos, if you google “Quiznos Problems” you’ll find a list of thousands of stories and posts on Blue Mau Mau and other sites that outline the many, many problems with Quiznos and the broken lives of former franchisees, forced into bankruptcy or selling their restaurants for pennies on the dollar. One franchisee committed suicide and his story is out there for those who want to read all about it. Is that the kind of company you want to partner with?
Many of the new Q franchisees never bother to google, others google, read the Q’s Ricky Horror Picture Show and decide incest really is best. I have no sympathy for you
The latest Quiznos event is the small Prime Rib sandwich on Parmesan Bread for 3.99. Another loser for franchisees; a sandwich that has a food cost at 50% + and of course no drop in the cost of the Prime Rib or bread from Quiznos. How about delivering this loser with Q’s mandatory $8.00 minimum and the only question for franchisees is how to limit the damage. CEO David Dino lies when he says he’s concerned about anyone’s profitability except corporate’s.
The world’s fastest contracting QSR announced on Friday a 20% layoff. The philosophy of The Dicks, David Dino, and the rest is to squeeze franchisees to pad the corporate bottom line. It’s an effective short-term strategy. In the long-term, however, it’s a double whammy on the system. Many current franchisees can’t survive and close while the word is now out so the stream of suckers that seemed never ending has dried up.
The evidence of just what kind of trouble Quiznos is in? The Q also closed its training school – Quiznos University. Guess you don’t need a “training school” when you have no one to train, eh?
50 Southern California Quiznos have banned together to tell Quiznos to stick its mandatory 5-7-9 pricing policy where the sun doesn’t shine. Why? Because franchisees don’t make a PROFIT when they’re giving food away. Quiznos has responded by threatening the stores with expulsion from the system but the store owners are holding firm. Hopefully other stores will join these 50 to stop the madness.
As a Sub shop franchise business broker, I am disturbed by the current events related to Quizno’s franchisees who close their stores. I am not judging their economic decision to sell, but merely commenting on a lack of business foresight in two particular cases. Both franchisees had their stores listed and there were very few offers or interested parties; yet when each store had an offer, granted somewhat below asking prices, the owners chose to close the stores rather than sell for 50 cents on the dollar. So zero dollars is better than say $60,000? and you are still on the lease…….can someone explain this logic?
Well as a owner in NYC.. it really doesnt help that our rents are higher than most and that we get no support of any from corp. as if we were doing average tickets anywhere from $7-$8 now its somewhere near the 6 dollar mark. sales are down transaction counts are down.. food is still expensive.. and CEO voice mail just drives me up the wall…. never compare ourselves to subways but again.. we are competing with the $5 sandwiches with more meat and no profit…
i know that the economy is hit hard and everyone is feeling the squeeze i wish there was any realistic answer or goal that quiznos can come up with.. other than selling a $8 prime rib for $4… scream for help is ignored.. bottom line there will be few less quiznos that customers will be able to visit in the nyc area…. this really sucks and …. at the end i’ll be as broke just like everyone else that got involved with quiznos..
Quizno’s may have a better chance to succeed and be profitable overseas than in USA for several reasons
1. It will be perceived as a new US franchise entering the host country, therefore it must be good because it is “big” in USA
2. Profits may be higher because many countries have lower labour costs, making up the deficiency in food cost margins if they continue their pricing policy in the new markets
3. The newer tastes offered by Quizno’s will always have a novelty appeal
4. It will stand out as another choice in a field of few competitors; it is not hard to be ranked #2 in a field of only 12 !!
Anyone even thinking of getting into a Quizno’s (or Subway) franchise should consult an expert in determining cash flows and doing valuations. This will flush out any due diligence matters and allow the prospect to evaluate the price deal structure and caveats associated with such a purchase. You need independent advice, and maybe one of the questions you should ask Q corporate is whay they have so many problems with franchisee profitability, based on franchisee comments for the past tw years or more…
How about the new Coupon Book? Selling coupons to customers. WTF! What ever happened to “leaning away from coupons”.
$5 off any order over $5 fucking marketing gurus over at corporate.
FQuiznos:
Can you explain the New Coupon Book?
The Quizno’s questions keeps coming up, whether it is coupons or food costs.
The essential problem stems from the lack of profits compared to what was expected, which in turn stems from food costs, rent, and mandatory expenses.
I am told (and have seen) their food costs at the 35% range, compared to Subway at 29%, and Extreme Pita at 32%. Combine this with higher rents paid by Q in the past 7 years and you have a profit implosion. If you are at 15% and above for a rental burden factor, the toxic combination of high food costs(5% and rents(3%) leave you at a profitability level 8% below your competitors and that is before the mandatory expenses you must incur. Therefore, if your store profits were marginal at 10% to begin with, you can see the staedy erosion over the years.
It is not that hard to fix the food cost problem and in this economic climate, I bet they could collectively work on the rental burdens with landlords who finally understand the words “fair rents”
mrfranchiseman.com for assistance in the sandwich franchise market.
Customer Purchases the book for $20, we’re supposed to sell it to them.
Then the coupon contains $50 worth of coupons, $25 worth of $5 off any order of $5 or more. Then the other $25 of coupons are for catering.
I just got a call from one of our renters and she stated that today, 12/18 she was
layed off from her job in Portage, IN. as a manager of the store. She also
stated that thru a Corporate meeting they have decided to lay off all of their
managers that make more then $7.00 hour and keep an employee that earns
$7.00 hr or less to manage their store. We will loose her as a renter because of this. She stated her Portage, IN store will be closing and the best she can get
is at another Quiznos, $7.00 hr and 20 hours a week.
After reading past comments about Quiznos, this upsets me that they are
charging a food cost of 35%, which is way above other competitors.
Why is Quiznos so greedy?
Quiznos wants to “increase franchise owner profitability” yet they keep mandating lower prices and mandating that we accept coupons on top of those prices as well. They lower retail prices and launch coupons at the same time. So a regular size prime rib which should sell at $8.49, now is at a regular price of $5.99. They launch a coupon for two dollars off and now you are selling a regular size prime rib sub for $3.99. Food costs remain the same so how is that going to increase franchise owner profitability. I think Quiznos just wants owners to close their doors, saves them the headache of dealing with failing stores and lawsuits. If they haven’t gotten this right in 27 years who says they will today.
I called today for Quiznos franchise information with the intentions of getting in. After reading your comments… I am out of here. Thank you all for the real story. Best of luck to all.
P I am out wrote: I called today for Quiznos franchise information with the intentions of getting in. After reading your comments… I am out of here. Thank you all for the real story. Best of luck to all.
Thanks to all Quiznos franchisees who contribute here, at http://www.franchisepick.com, bmm and other sites P I and others won’t suffer the same challenges you all have.
Nice job, and happy holidays.
There are some very interesting comments on this page. I have only recently gotten onto some of these pages and I must say, as a Quiznos owner, to anyone considering this, don’t do it. The business model makes it impossible to make money. I have been at it for 3 and 1/2 years. I am a successful multi unit manage in the retail finance busness, have turnaround managment experience and banking experience. I have analysed this thing upside down, sideways etc. It won’t make money unless you buy for cash and work 80+hours 7 days a week yourself. Then you might make a small salary. The franchisess are closing everywhere and I have even challenged Mr. Deno and Mr. Brenneman to come and ride stores with me to talk to actual owners. No response to that one. I was very impressed when Mr. Brenneman took over. I thought there were changes coming. They sure did. Sales are down with no profits ever. I know how to run a business. That is always the Quiznos excuse. The franchisee screwed up, buy delivery, (I did, what a waste) or do local store marketing. (We did, and still do). I look forward this year to financial disaster, bankruptcy, losing my home and retirement and problably my wife due to Quiznos. Let me tell you. THEY DON’T CARE. There is a reason they are all closing and so many don’t make money. One last point. I have a CBD store. Up until the holidays when people aren’t working in the downtown area as much, my store LED the region is sales and customer service. If we were the only ones struggling or one of a few I would say it is us. When over half the chain is “financially distressed” maybe it is them.
Pingback: Franchise Owner Claims It’s "Impossible to Make Money" With Quiznos | Unhappy Franchisee
I see that a lot of people are mad and mad and mad… at this point and time i will be closing my doors for good.. I was hoping for a positive spin from quiznos.. but who was i kidding…. the whole idea of selling for less and better value? who is that really benefit… the cost of Good and Cost of food is not coming down.. our rents are not coming down our cost of labor is not coming down.. but than again we have to follow the Great all mighty Quiznos, I have few emails i have sent to Dave and that rebecca lady and they are no help. I understand they are in it to help the stores but.. in reality driving down the price increases ticket counts and by doing so they will make more money in loyalty.. I have stop paying my loyalty for little over a month stop sending my numbers and they don’t seem to care anymore.. NY area directors are a joke.. they don’t know WTF they are doing..
They havce no say in matters that contain to NY area stores…. I know many stores in NY area is going to close and for those that do make it,…..
Does anyone know what the offerings at a corporate owned Quiznos. I would be interested to see how they differ from what I have.
Quiznos franchisee Rich Piotrowski and his wife Ellen Blickman have just won a two-year battle with Quiznos. Interesting story. Check it out:
QUIZNOS: Quiznos Franchisees Celebrate Legal Victory
Judge Hoffman’s Ruling Against Quiznos Franchising II LLC (PDF)
Another great Quiznos marketing plan comes to light. Yesterday my store manager called me to say that a customer came in with a Free Standing Insert from our local paper and pulled out a Buy One Get One Free coupon from Quiznos with NO restrictions. I call my Field Business Leader who said the paper did not start until Jan 11. It has to be a workplace coupon. I went and looked. It’s not, my manager is not an idiot and what a joke. It is time ALL Quiznos owners stand up for themselves. I still say we ALL need to stop paying royaltys etc every week. That will get the greedy SOB’s at Quiznos to pay attention. They are a bunch of thieves.
If you are one of the many owners that are disgruntled and tired of Quiznos the best thing to do is joing the TSFA. I suggest any and all owners atleast visit the site and consider joining, http://www.toastedsubs.info/ $25 bucks gets you a two year membership where they have a private forum where owners discuss the current situations and hardships at Quiznos.
My family and I have been running Quizno for the past 2 years, I must say it has not been a good ride for us at all. As far as I can see, many of the Quiznos ranchisees are in the same boat. However, despite all the complaints, has anyone really gotten together and plan a “counterattack” to Quiznos HQ? I wish someone would organize some sort of plan (state and regional scale). Please share your thoughts………
Kevin wrote: However, despite all the complaints, has anyone really gotten together and plan a “counterattack” to Quiznos HQ? I wish someone would organize some sort of plan (state and regional scale).
Kevin, what kind of a “counterattack” do you mean? Legal… PR…?
Are you a member of the TSFA (Toasted Subs Franchisee Association)?
Is that what they’re doing?
What other kinds of things could be done?
It does seem to me that there should be more done to make the general public aware of what’s going on. Of course, you can’t do a boycott without boycotting yourself.
I give Quiznos as a corporation a few more moths before it goes out of business, or atleast several stores will have to close. Who the HELL mandates the whole chain to lower prices, then launch discounts in three different formats. More than 50% of the coupons offer a free sub in which we only get reimbursed 75 cents per coupon and are limited to only getting reimbursed a total of 400 Coupons which total to $300. What happens after the 400th coupon? …and what the hell is 75 cents going to do when I am giving away a $7.49 large prime rib (previous price $9.99) at a food cost of over 40% for FREE?
This is their great marketing strategy because “we are in a recession” and need to offer “value to the consumer” while making the owners go bankrupt?
The TSFA is currently the only organization trying to remedy the situation with the franchise owners of Quiznos. Quiznos does not support them because they are speaking out the truth.
Oh and by the way several other Franchised restaurants are offering royalty relief in order to help Franchisees with the current economy, instead of helping us they are just bleeding us dry in order to make up for the lower ticket counts in their restaurants in the chain.
Again, Quiznos is in the business of selling FOOD….not to customers to their Franchise Owners. The ticket count goes down….they increase ticket counts in the restaurants by slashing prices at the owner’s expense just to increase the amound of food they sell to the owners.
That is the only way they can guarantee that their real business of Food Distribution stays alive, all this based on the fact that they own everything from the food manufacturing to the printing company used for marketing materials.
How do you “negotiate prices” with yourself as a corporation? Maybe they base it on if and when they need a new Mercedes.
After reading all the owners comments, I hope you go after Quiznos. What a
disgrace for a company. They need to pay before they file bankruptsy. So get
with it owners and go after the one’s that gave you a dream.
Jean
Hey, I am all for a counter attack. I am a member of TSFA and they are doing some good work. If you are not a member and own one of these dogs you need to join. The only issues I have with TSFA is that A) I don’t always think they are aggressive enough and B) I don’t think the are asking for enough. I have told Quiznos (up to and including Brenneman and Deno) a number of times if you want to get of a real pain in the behind, buy me out for what I have put in. I am told they don’t do that. (Not that I believe a word anyone from corporate says. I think we all need, as I have said here many times, to all stop paying royaltys. It is the only way to really get their attention. You all know the old saying “Hit’em where it hurts” well that is where it will hurt.
What I am hearing, and what corporate is NOT agreeing with is that Franchisees are fed up ith coupons and the heavy discounts they have to give away.
SO WHO IS SUFFERING FROM ” COUPONITIS” THE FRANCHISEES OR THE CUSTOMERS WHO DO NOT WANT TO SPEND UNLESS THERE IS A COUPON?
Think about it Q zees ! how much lower will your customer counts go if you do NOT coupon locally? I have always said it should be local store decision for such marketing as the store owner knows his customers and area best.
At this stage of this Q debacle, I would definitely renegotiate with your landlord on the rent. The word is already out that Q stores are closing and landlords are bracing themselves; so be proactive and sit down with them and discuss rent reductions. They DO NOT want empty spots with the eonomy the way it is and with other closures looming over their heads. Besides, as occupancy levels shift in some centers, so should the rents be adjusted accordingly. Why would you pay $4,000 rent in a place that is now 25% or more vacant, or an anchor is missing?
That is what corporate and your area developers are supposed to do for you. Go light a fire where the “sun don’t shine”
mrfranchiseman.com
The fact is that Quiznos leaves no room for healthy discounting. Food cost is way too high….and we cannot coupon locally because Quiznos as an organization makes rash and oversaturated coupon choices for it’s franchisees without providing any substantial reimbursement. Their BOGO distributions are overwhelming.
Who else in the industry is doing this? I want to see one coupon sheet from another franchise where more than 50% of the coupons are BOGO’s.
They can’t even come with a workable concept that would include buy 2 get one free.
WOW, I am in the middle of talks of re-opening a franchise. I thought it would be a good opportunity to re-open since the cost would be low. Of course I was worried abou why this Quizno was closed in the first place. The franchise area manager told me it was due to the owner she was in a mess with her mortgage and had to file for bankruptcy. The lease went back to previous owner and he is now paying over 3k a month and is desperate to sell and get off the lease. He is charging me 35k for equipment and fixtures to the building. Landlord will not lower the rent, its been closed for almost 8 months now. I was interested because of the cost of business, i thought it would be a good opportunity at 35k and plus a lower rent. Now landlord wont go lower so I am having second thoughts. After reading this , I am thinking I woudnt even feel comfortable if they gave it to me for free.. So you guys think its a bad move ??? this is in Northern California…
Kam,
If the landlord will not renegotiate the lease, there are other creative ways around that as the fisrt owner appears to be on the hook here.
Even at $35k, you are buying a headache that nobody wants. You would be the 3rd owner.
Write to me with the first owner’s sales figures and I will give you my 2 cents worth of advice.
I bet first owner will negotiate if I show you how. I am a consultant who handles tese situations everyday
First point. Kam, run like hell. I don’t know who is aware of this but I’m told that the Q that was given away on Ellen DeGeneres show several years ago has closed. They gave it away. Just had to do the operating costs and couldn’t make it. Also, I am told (this is all second hand by the way, so I am not vouching for it) that they sent in two guys who are now FBL’s and they couldn’t make it go either. If this is true it should really tell you something. As for the discounts, 25% last week and 21% this week. My FBL tells me that is ok we are still making money. Where? I really think that, if the Q is to survive that EVERYONE at the top needs to go. What a disaster.
Kam,
Forget about it, save your money and headache. At this point you would make more money putting it in the bank with a crappy interest.
I’ve been in this 5 years, through the bad, worse, and hell parts of it. There is no good. The reason the person went bankrupt and her mortgage was screwed up was because of Quiznos.
Hey, I am out. I am closing as a Quiznos and reopening under my own banner. I can’t take it anymore. If anyone out there has done this and has any hints they would be welcome.
Before you DE-BRAND, make sure your rent is renegotiated down. There are ways to do this under threat of closing the Q and leveraging your position.
Saving on Rent and Royalties may make the difference
Not fixing the rent problem just means you carry the problem forward with you
Get the monkey off your back !
mrfranchiseman.com
Martin,
I have two stores in my area that closed down and reopened to sell subs. The way around it is that the ex-owner of the quiznos does not “own” the new location. They just “work” there. They typically sell it to a friend or relative for let’s say $1. That is the loophole that seems to work.
FQuiznos and Fayaz. Thanks for the tips. I am out here if anyone want any info and I am planning to go after Quiznos for the deceptive (I’ll leave it at that) business and sales practices when I can afford it. Let me know if anyone has any ideas on that or wants in as well.
It has been a while since I logged in here and while I was planning on going it alone. My FBL called me today and offered (verbally) to let me out of my FA. I told him I would like it in writing to have my attorney look at the proposal and got little response. I have found food much cheaper, paper even more cheaply and the product is just as good. I also offered on the TSFA website to try to find a way to get the RICO issue in from of the Pa. Atty. General. I have a friend who works for him and I have met him, I am still looking for owners who want to band together and fight these guys.
I’ll close with this:
Bad businesses will beat good managers every time – Warren Buffett. It ain’t us guys.
I am from Canada and I currently own a Quiznos. I am looking to re-open under a new name to sell subs. Can Quiznos stop me? And can I use their equipment? Any help would be appreciated. Thank you.
Ruth,
to de-brand you will probably have to remove everything that is Quizno’s related including signs and wallpaper. Your FDD or Franchise Agreement should spell out what happens after one of you terminates the relationship. Now is a good time to read it ! Have someone call Head Office and ask the hard questions too…..
Your problem is the lease situation and what you/they signed….
mrfranchiseman
what in the hell is Quizno trying to do to us now?! on top of those “buy one get one free sub” coupons Quiznos has been giving out since Jan 09, now they have those million sub giveaway coupons that they offer through the website…..THEY ARE REALLY KILLING US!!! More than more stores are refusing to take those coupons because they just want to survive, therefore, those Quizno stores are hurting the customer relationship on one end, and the corporate has no intention of helping us out on the other end, no wonder Quiznos are closing everywhere…..
I am just venting because it seems like most of us are in the same boat.
Hey, I just heard that Deno is gone and Rick Schaeden is now CEO again.
While I feel for you the franchise owners after reading many of the above comments…..let me share with you a brief customer experience:
I printed a coupon for the million sub giveaway. My husband, a construction worker, who normally packs his lunch, took his co-workers to Quiznos #1683 with the intention of using this coupon for himself….others in his group were cash paying customers.
The store owner refused to honor the coupon as he did for a lady in line in front of my husband.
The food was already made. My husband refused to pay.
I tried calling corporate HQ. Their toll free number forces you to leave a comment online if you have no receipt. I called the regular number long distance. After being on hold for 10 minutes, I hung up called back and was told there were only 3 customer service reps available to take my call.
We eat out at least once a week. Tonight we will go to Moes.
We will NEVER eat at ANY Quiznos again.
While many of you seem to be getting screwed by Quizno’s HQ it serves no purpose to do the same to your customer base.
The million sub giveaway coupons are a great marketing by Q’s. My business has increased 35% in the last few days thanks to people getting the free sub and return next day to pay for meal the next day.
I teach my staff to be extremely family, courteous, and thank them for the their business. We have honor over 144 coupons since the promotion. The has been about 25 people who came back the day after or days after actually buying their meal. We had 4 people brought their family back the next evening.
One company CFO was so glad our location honor the coupon, he has arrange a large company party buying sandwiches from with about 130 people.
If all our fellow Q’s honor the coupon with a more friendly manner, who knows how much business you get back return.
Roger that is great! I am truly happy for you and your store.
But……..not all stores are in the same market.
For instance my store runs discounts in excess of 15% when Q runs BOGO coupons. Although sales do increase during these times my bottom line always suffers. We, like you, always give exceptional service.
I certainly agree that not accepting any coupon hurts the business owner. The problem as I see it is this……Quiznos has, by over couponing, made many many customers wait until the inevitable next coupon before returning.
By constantly discounting our product don’t you think that most customers get the false idea that our product is overpriced. If we can sell it for 1/2 for months why would you ever want to pay full price.
How else does a franchisee let a franchisor who is intent on continuing in a course of action for their own gain know that this is unacceptable?
Just by simply running ads and introducing new product you can increase business. When was the last ad campaign that did not include drastic couponing?