WORKIZ claims to be the #1 field service scheduling software provider. The Israeli startup has raised $20M from multiple venture capital firms including Aleph Venture Capital, Magenta Venture Partners, New Era Capital Partners, Maor Investments and TMT Investments. Has the need for a dramatic success story led them to promote a false tale for a company targeting U.S. military veterans? by Sean Kelly
(UnhappyFranchisee.Com) Also read: WORKIEZ: Please Stop Deceiving U.S. Military Veterans
WORKIZ is an Israeli start-up based in San Diego, CA.
Its CEO is Adi “Didi” Azaria.
New JDog franchisees are reportedly being required to sign up and subscribe for the service; current franchisees have been strongly encouraged and incentivised to use the WORKIZ cloud-based system.
With access to JDog franchisee’s activities, expenses and reporting, WORKIZ is in a unique position to see the harsh reality and challenges facing many JDog franchisees – all of whom are military veterans or military family members.
WORKIZ is also in a unique position to see the high turnover rate, as reflected by the number of terminated accounts and the changing list of current JDog franchisees.
And between having insider information about both the JDog franchisees using their service and those they hope to sign up, WORKIZ should know exactly how many JDog franchises are in operation.
Yet, WORKIZ aggressively and broadly promotes a success story for its most celebrated client that appears to be an… exaggeration.
Not by a little. By a LOT.
FACT CHECK: FALSE
According to the latest JDog Franchise Disclosure Documents (FDD), JDog has never reported more than 174 operating junk removal franchises nor more than 20 carpet cleaning franchises. Their websites only list service areas, not franchise locations.
FACT CHECK: FALSE
In their promotional material, testimonials, videos and a webinar with JDog CEO and founder Jerry Flanagan, WORKIZ promotes the claim that JDog is on approaching, on the verge or just under 300 locations nationwide.
Again, the Item 20 section of the latest JDog FDD indicates that JDog has never reported more than 174 operating junk removal franchises nor more than 20 carpet cleaning franchises.
(Their websites only list service areas, not franchise locations.)
WORKIZ Claims: ““JDog Carpet grew to 30 locations in 4 years…”
FACT CHECK: FALSE
According to the JDog Carpet Cleaning & Floor Care FDD dated June 16, 2023, JDog Carpet had opened a total of 18 (eighteen) had terminated 9 (nine) and had 9 (nine) in operation.
JDog Franchises, Inc. disclosed that it plans to open 15 new franchises in the next fiscal year. Even if they achieved that goal and had no closures, they would still have fewer than 30 operational carpet cleaning franchises operating.
WORKIZ Claims: “So we’ve already launched up to over 30 carpet cleaning franchises…”
FACT CHECK: MISLEADING
In his video testimonial praising WORKIZ, JDog CEO Jerry Flanagan states ““So we’ve already launched up to over 30 carpet cleaning franchises…”
Mr. Flanagan may be telling the truth by saying they launched “up to over” 30 carpet cleaning franchises rather than saying that “There are 30 JDog Carpet cleaning franchises in operation.”
It’s misleading to promote the number of franchises launched without disclosing the number that subsequently went out of business.
FACT CHECK: MISLEADING
Jerry Flanagan’s claim that the supposed increased efficiency & cost-savings attributed to WORKIZ contributed to JDog’s “massive growth” belies the fact that nearly as many veteran-owned franchises were terminated or transferred as remained operational. If Flanagan is referring to the role WORKIZ played in recruiting enough new franchisees to replace the many who failed and are now in bankruptcy and crushing debt, WORKIZ should clarify that.
FACT CHECK: FALSE
In multiple videos that appear on their YouTube, Vimeo and other platforms throughout the Internet, WORKIZ features a JDog Junk Removal franchisee who demonstrates how he used (used) the WORKIZ software. WORKIZ continues to feature the franchisee in its videos despite knowing that the franchisee, like many other military veterans they must delete from their system, is out of business and likely lost his entire investment and more.
WHY MUST WORKIZ PROMOTE A FALSE SUCCESS STORY THAT MISLEADS VETERANS?
WHAT ELSE ARE THEY LYING ABOUT?
If you are among the veterans or military family members whose JDog franchise(s ) closed before reaching the end of the contract term, please accept our condolences.
Please share your experience and insights so fellow veterans can make informed investment decisions regarding the JDog franchise.
All JDog Franchise Posts (Most Recent First)
Franchise Warning: JDog Junk Hauling for Veterans (Index)
Letter to JDog Franchises LLC President Kevin Kopa
OPEN INVITATION TO WORKIZ, JDOG, OTHERS: Unhappy Franchisee extends an open invitation to all those discussed to provide corrections, explanations, clarifications and/or rebuttals. We will correct factual errors & alternative views fairly. Anonymous or signed comments are welcome below or can be emailed in confidence to UnhappyFranchisee[at]Gmail[dot]com.
Contact the author at UnhappyFranchisee[at]Gmail[dot]com
TAGS: WORKIZ, Adi Azaria, Adi “Didi” Azaria, Benjamin Fish, Aleph Venture Capital, Magenta Venture Partners, New Era Capital Partners, Magenta Venture Partners, Maor Investments and TMT Investments, JDog, JDog Junk Removal franchise, JDog Carpet Cleaning franchise, JDog failure rate, veterans franchise, franchise for veterans, Kevin Kopa, Jerry Flanagan, Julip Run Capital, Chris Debbas, Tom Spadea, franchise failures, franchise scam, vetfran, Spadea Lignana law firm, Terry Corkery, JDog Foundation
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