Dickey’s 2019 Franchise Owner’s Satisfaction Survey
Dickey’s 2019 Franchise Owner’s Survey in its entirety and separated by section. Dickey’s franchise owners have been voicing their complaints through Unhappy Franchisee since 2014. The 2019 Pit Owners Association Franchise Owner Satisfaction Survey by Dickey’s franchisees reveal the anger and bitterness that comes when a franchisor ignores their pleas and disregards their well-being.
(UnhappyFranchisee.Com) Dickey’s Barbecue Pit is a franchise cautionary tale in progress – showing the danger of franchisor greed and exploitation of its franchise owners.
As adept as they are, they can only keep franchisees silent for so long.
Our Prior Posts on Dickey’s 2019 Franchise Owner’s Survey (Pit Owners Association)
Most Dickey’s Franchises Are Unprofitable, Franchisees Report
Dickey’s Franchisees Blame CEO Laura Rea Dickey, Roland Dickey Jr. for Franchise Crisis
Dickey’s 2019 Franchise Owner Satisfaction Survey (Complete)
Dickey’s 2019 Franchisee Satisfaction Survey (Complete)
Dickey’s 2019 Franchise Owner Satisfaction Survey (By Section)
Dickey’s Franchisee Survey: Demographics; Future & Past
Dickeys Franchisee Survey: Leadership
Dickey’s Franchise Owners Satisfaction Survey: Marketing
Dickey’s Franchise Owners Satisfaction Survey: Purchasing, Costs
Dickey’s Franchise Owners Satisfaction Survey: Operations, Technology
Laura Rea Dickey’s Response to Dickey’s Franchisee Survey
This is reportedly the acknowledgement by CEO Laura Rea Dickey that DBRI has received and reviewed the results of the 2019 POA Franchise Owner’s Survey.
It was sent shortly before 4th of July weekend, 2019.
With magnificent understatement, Ms. Rea Dickey states “We understand that there are some key aspects of our role as franchisor our Owner/Operators would like us to improve. We hear you.”
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Ms. Rea Dickey’s calm & measured response might lead one to believe that this is the first she’s heard about these complaints.
Yet franchisees have been voicing many of these same complaints through UnhappyFranchisee.Com since 2014. We have forwarded them to Ms. Dickey & DBRI management for the past several years.
We have never received a response.
Prior Dickey’s Franchise Owner Complaints Submitted to DBRI VIA UnhappyFranchisee.Com
2014
January 23, 2014 DICKEY’S BBQ Is Dickey’s Overselling its Franchise Opportunity?
August 5, 2014 DICKEY’S Franchise: Open Letter to Roland Dickey, Jr.
August 6, 2014 DICKEY’S BARBECUE PIT Franchise Warning
2015
May 4, 2015 Are DICKEY’S BARBECUE PIT Franchise Owners Being Exploited?
October 25, 2015 DICKEY’S BARBECUE PIT Franchise Complaints
2016
December 8, 2016 DICKEY’S Franchise Owners Share Frustrations & Fears
December 13, 2016 DICKEY’S Liquidated Damages Clause Ruled Impermissable
2017
January 18, 2017 DICKEY’S Franchise Owners Claim DBRI Refusing to Release Marketing Fund Report
January 24, 2017 DICKEY’S Franchise Issues: Marketing
January 24, 2017 DICKEY’S Franchise Issues: Menu Management
January 25, 2017 DICKEY’S Franchise Issues: Threats, Bullying & Churning of Franchisees
January 25, 2017 DICKEY’S Franchise Owners: Tell DBRI Your Biggest Concerns, Anonymously
January 25, 2017 DICKEY’S Franchise Issues: Online Ordering
February 28, 2017 DICKEY’S BARBEQUE PIT Franchise Closures, Internal Turmoil Revealed By UnhappyFranchisee.Com
October 25, 2017 Dickey’s Barbecue Pit Franchise Marketing Fund Discussion
HELP FUND MORE REPORTING ON DICKEY’S BARBECUE PIT
Help us finish our special report:
Burnt Ends – Dickey’s Barbecue Franchise Exposed
ALSO READ:
Dickey’s Barbecue Franchise Woes Reach U.S. Senate
DICKEY’S BARBECUE PIT Franchise SBA Loans Investigated by U.S. Senator
DICKEY’S BARBECUE PIT Closed Location List
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TAGS: Dickey’s Franchisee Survey, Pit Owner’s Association, POA, Dickey’s Franchise Owner Satisfaction, Dickey’s Barbecue Pit, Dickey’s, Dickey’s Barbecue Pit franchise, Dickey’s franchise, DBRI, Dickey’s Barbecue Restaurants Incorporated, Dickey’s closed, Laura Rea Dickey, Roland Dickey Jr., Dickey’s Pit Owner’s Association, Dickey’s Franchisee Survey, franchise opportunity, franchise complaints, unhappy franchisee
I think it is very evident that the general consensus of Dickey’s franchisees is that corporate does nothing for them, and does not listen. RDJ and Laura Rae have this “we don’t make mistakes” approach to all decisions. Unfortunately, if the franchisees are believed, the only way for this company to succeed is for management to step down. They are clueless, and they hire people from failed restaurants to run their different divisions. That sounds like a winning formula to me!
I also find it interesting that they are trying to prevent franchisees from posting to sites like this claiming they are not true… if they have nothing to hide and unhappyfranchisee allegations are false, then they should be able to make public comment explaining why these things are not true. Until they are able to do that, it must be considered that issues brought up here have some level of truth behind them.
The Dickey’s company has no idea what they are doing. If your store sales are down, they call you incessantly and ask you what you are doing to build sales (a few times a day, constituting harassment). When your store sales are up, or not down by enough to be of concern to them, there is no support.
Like most franchisees across the country, there are issues with hiring – locations can’t get employees to staff those higher sales that corporate wants. Not once do they offer any insight as to how to get new employees. They just let you go. These franchisees bought into a franchise for the support it supposedly provides, Roland sold the franchise to make every endeavor a profit center for Roland.
The entire company is a sham and they like to think that they have the franchisee’s best interest in mind by sending out surveys and trying to appear as though they are engaged with the franchisee, but our area director can’t even follow through on her own commitments to us. Incessant promises of things she will look into and get us answers on and 6 months later NOTHING has been done to help our store in any capacity. As soon as there is something that DBRI wants, the email always ends “so, let’s get this done today”. Nope. Show your franchisees some respect before you expect them to show it in return.
Dickey’s corporate is now claiming these surveys were hacked and the results are inaccurate. Whatever you do don’t open or buy an existing franchise. 1/2 the system is failing and over 200 stores have closed down in the last two years.
@step down Laura
My experience tells me that they could be correct: these results were hacked. Because we all know that their IT Systems and personnel are of the lowest quality and reliance anywhere.
That being said – I don’t believe one bit that a hack is the cause of these results. DBRI is very quick to direct attention elsewhere when franchisee views do not align with their own. Unfortunately, that is on a daily basis.