Keith Gross: 2026 Congressional Candidate Financial Disclosure Report
Congressional Candidate Keith Gross recently added another $5M of personal funds into his campaign, bringing his self-funded war chest to more than $10 million. His Congressional Candidate Financial Disclosure Statement, filed 7/19/26 and included below, hints at a net worth well over $100M. Gross’s wealth is even more amazing considering that humble beginnings, raised in a trailer on a Florida dirt road by a single mother and grandparents while his father, a violent offender, served an extended prison sentence. by Sean Kelly, Franchise Truth for Veterans, Truth for All
According to Gross’ autobiographical “Dirt Roads to Runways,” he grew up in a trailer on a rural Florida dirt road. At or around 12 years old, Keith Gross and his mother had to move in with his grandparents after his father, a career criminal, went to prison after being convicted of multiple violent crimes.
Keith Gross not only had to overcome poverty, he had to overcome the stigma of his father’s continued arrests and convictions in Bay, Washington and Jackson, Florida.
He also had to overcome the challenges of growing up gay in the conservative rural Florida area known as the “Panhandle Bible Belt.” But after forays in San Francisco, California, Gaithersburg, Maryland, Atlanta GA and Missoula, Montana, Keith Gross (formerly Keithly Gross) returned to his home state.
Yet despite – or perhaps because of – those humble beginnings, Keith Lamar Gross somehow amassed a fortune large enough to self-fund political campaigns in excess of ten million dollars to date.
During his earlier attempt to unseat Rick Scott, The Hill quoted Gross as saying his fortune was “north of $250 million” and he was willing to spend $20 million – $30 million if necessary to get elected.
Keith Gross’ Wealth Has its Roots in the Franchise Industry
Gross’s autobiography credits developing and selling franchisors, including Fleet Clean, Koala Insulation, and Wallaby Windows, as the early foundation for his wealth.
His financial disclosure report references a number of franchise-related holdings and investments, including:
- DonutNV (Keystone Mfg)
- Gross Law Group (DonutNV’s Law Firm)
- Cabinet IQ
- RealClean Aircraft Detailing
- SalonPlex
- Carbon Ceiling LLC (formerly associated with Koala Insulation, Wallaby Windows)
- Bobcat Holdings Growth (Franchise Platform)
Keith Gross: 2026 Congressional Candidate Financial Disclosure Report
Keith Gross: 2026 Congressional Candidate Financial Disclosure Report (PDF)
Keith Gross’ mother, Rhonda Woodward, filed a Financial Disclosure Report in 2024 while running for the same office.
Rhonda Woodward Financial Disclosure (2004)
Other Available Republican Florida Congressional District 2 Candidates’ Financial Disclosure Forms:
Candidate Financial Disclosure: Keith Gross (FL-02)
Filer Information:
Name: Keith Gross
Status: Congressional Candidate
State/District: FL02
Filing Type: Candidate Report
Filing Year: 2026
Filing Date: 07/19/2026
Period Covered: 01/01/2025 – 06/19/2026
Schedule A: Assets & “Unearned” Income
| Asset Description / Holding | Owner / Loc. / Details | Value of Asset | Income Type(s) | Current Year to Filing Income | Preceding Year Income |
|---|---|---|---|---|---|
| 445 West, LLC Property holding company | JT Melbourne, FL | $1,000,001 – $5,000,000 | Rent | $100,001 – $1,000,000 | $100,001 – $1,000,000 |
| Acme Wash, LLC Commercial services company | Panama City Beach, FL | $1,000,001 – $5,000,000 | Dividends | $100,001 – $1,000,000 | $100,001 – $1,000,000 |
| Aircraft Aircraft | JT Panama City Beach, FL | $500,001 – $1,000,000 | None | None | None |
| Bobcat Holdings Growth Franchise platform | JT Wilmington, DE | Over $50,000,000 | None | None | None |
| Carbon Ceiling, LLC Franchise holding company; IP holdings | JT Panama City Beach, FL | Over $50,000,000 | None | None | None |
| Gross Law Group PA Sole proprietorship | Panama City, FL | $100,001 – $250,000 | Dividends | $5,001 – $15,000 | $5,001 – $15,000 |
| Personal Trust Personal trust | JT | Undetermined | None | None | None |
| Pure Blue, Inc. Vehicle leasing | JT | $500,001 – $1,000,000 | None | None | None |
| SalonPlex Group Franchise | SP Panama City Beach, FL | $1,000,001 – $5,000,000 | Dividends | None | $15,001 – $50,000 |
| USAA Federal Savings Banks Bank Deposit | – | $1,001 – $15,000 | Interest | $1 – $200 | $1 – $200 |
| Velocis Secondary Partners III QP, LP Private Equity Fund | JT Dallas, TX | $100,001 – $250,000 | Dividends | $5,001 – $15,000 | $5,001 – $15,000 |
| Velocis Secondary Partners III, LP Real estate investments | JT Dallas, TX | $100,001 – $250,000 | Dividends | $5,001 – $15,000 | $5,001 – $15,000 |
| Wells Fargo (Bank) | SP | $100,001 – $250,000 | Interest | $2,501 – $5,000 | $2,501 – $5,000 |
| Wells Fargo (Bank) | JT | $5,000,001 – $25,000,000 | Interest | $5,001 – $15,000 | $5,001 – $15,000 |
| 330 S Second, LLC ⇒ Rental Property | JT Minneapolis, MN | $5,000,001 – $25,000,000 | Rent | $1,000,001 – $5,000,000 | $1,000,001 – $5,000,000 |
| 445 West, LLC ⇒ Office Building 1 | JT Melbourne, FL | $1,000,001 – $5,000,000 | Rent | $15,001 – $50,000 | $50,001 – $100,000 |
| Fidelity Investments – Joint ⇒ • Fidelity 500 Index Fund (FXAIX) • Fidelity Government Money Market (SPAXX) • JPMorgan Nasdaq Equity Premium ETF (JEPQ) • Shell PLC ADS (SHEL) • SiriusXM Holdings (SIRI) • State Street SPDR S&P 500 ETF (SPY) | JT | Various ($1,001 to $1,000,000 range across holdings) | Dividends / None | Up to $15,000 | None |
KGSM, LLC Holdings and Residential Rental Properties #1 through #22 located in Bay County, FL & Missoula, MT | JT | Ranges from $100,001 to $5,000,000 per property block | Rent / Interest | Rent $15,001 – $50,000 per unit avg | Varies |
Personal Trust Holdings ⇒ Aircraft Detailing, SalonPlex Franchisor, TeraDact, Wells Fargo) Private Commercial Mortgage) | JT | Ranges from $100,001 to $25,000,000 across underlying holdings | Dividends / Rent / Interest | Up to $1,000,000 (RealClean / Building 2) | Up to $1,000,000 |
| Wells Fargo Advisors ⇒ • Bank Deposit Sweep • Caleres Inc (CAL) • JPMorgan Nasdaq Equity Premium ETF (JEPQ) | JT | Ranges from $50,001 to $5,000,000 | Interest / Dividends | Up to $1,000,000 | $5,001 – $15,000 |
Retirement & Spouse Accounts (Fidelity Investments)
The disclosure details extensive tax-deferred holdings under Spouse Retirement accounts (Rollover IRA, Roth IRA, and Traditional IRA) encompassing mutual funds, exchange-traded funds (such as iShares, Vanguard, and SPDR series), and blue-chip common stock equities (including UnitedHealth Group, Walmart, BP, and Shell PLC), largely valued between $1,001 and $50,000 per individual fund line.
Schedule E: Positions
- Officer: Acme Wash, LLC
- Officer: 445 West, LLC
- Officer: KGSM, LLC
- Officer: Carbon Ceiling, LLC
- Officer: 1954 Capital Partners, LLC
- Officer: Gross Law Group P.A.
- Director: Personal Trust
- Trustee: Gross NFA Trust
- Officer: Pure Blue, Inc.
- Director: Advancing Florida, Inc.
- Officer: 330 S Second, LLC
Note: Sections C (Earned Income), D (Liabilities), F (Agreements), and J (Compensation Exceeding $5,000) reported no disclosures.
Keith Gross’ Previous Business Ventures
According to Keith Gross’s autobiography, his entrepreneurial journey included acquiring and/or starting, growing and successfully selling a number of businesses, including:
| Business | TimeFrame (Approx.) | Disposition | Source |
| Custom Chocolate Company, San Francisco , CA | 2003/2004 | “The chocolate company sold at a profit,” P. 76 (“Dirt Roads…”) | |
| Chris Steakhouse, Gaithersburg, MD | 2006 | “a nice profit from the sale of my steakhouse…” P. 54 (“Dirt Roads…”) Closed in 2006 | |
| Sprouts Green Cafe, Atlanta, GA | 2008 | “SPROUTS SOLD IN 2010, again with a healthy profit…” P. 72 (“Dirt Roads…”) | |
| Fleet Clean Franchisor, Melbourne, FL | 2009 – 2018 | “Around the same time, in 2009, I met my life partner, Scott Marr… he was just getting started with a business of his own called Fleet Clean USA, a truck washing company… we teamed up to push Fleet Clean forward and build it into a national brand.” P. 59 2015 married “we sold the company for a life changing sum in 2018.” P. 89 (“Dirt Roads…”) | |
| Koala Insulation, Wallaby Windows, Melbourne, FL | Koala Insulation 2020-2023 Wallaby 2022-2023 | Sold both to Empower Brands |
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Tags: Keith Gross, Keithly Gross, Keith Gross for Congress, Keith Gross Financial Disclosure, Keith Gross Net Worth, Keith Gross Campaign Finance, Gross Law Group, Wallaby Windows franchise, Koala Insulation franchise, Cabinet IQ franchise, RealClean Aircraft Detailing franchise, Carbon Ceiling, Congressional District FL-02, Evan Power, Luke Murphy, Semi-Absentee Franchise, Alex Gingold, Amanda Gingold, DonutNV franchise
