“Franchise Ownership? There’s No Such Thing.” Veteran franchisee Jim Lager dispels the myth that franchisees are business owners. They own nothing, says Lager. The real value in operating a franchise is education & experience.
(UnhappyFranchisee.Com) Jim Lager has been a franchisee of three national brands over the span of four decades. The biggest misconception about franchise ownership, according to Lager, is that it exists. By Sean Kelly
Franchise sellers describe franchising as the safest route to the American Dream of business ownership.
“Tell me…” Lager asks. “What do franchisees own?
“The trademarks? No. The trade name they build recognition for over the years? No.
“The goodwill and customer relationships they take years to earn? No.
“Are they free to sell their business to whomever they like with terms that they decide? Definitely not.”
Lager says that when one reaches the end of their franchise term, it’s like turning over a leased car. You hand over the keys and walk away.
“You own nothing,” says Lager.
“You don’t OWN a franchise business. You RENT a franchise business.”
– Jim Lager
Lager’s insights are based on four decades as a franchisee of three national brands: Snap-On Tools, AmericInn lodging and a national mobile hose replacement service.
“There are benefits to renting a business,” says Lager. “As long as you know that that’s what you’re doing and why you’re doing it.”
“Operating franchise businesses has provided me with a business education,” says Lager. “Each franchise system I’ve been part of provided me with systems, tools and principles to run their business model profitably, and trained me in how to use those tools. They provided support in things like HR, inventory management, marketing and accounting. I have four decades of hands-on experience building multi-million dollar businesses. I could have never received that experience in school or on my own.”
“But could I have used that education to open a competing business?” Says Lager. “No way. The franchise agreement imposes a non-compete clause that makes it virtually impossible to open a competing business and use the experience and education I’ve acquired.
“A lot of my fellow franchisees are upset when they realize that, after decades building their business, franchisors rarely let a franchisee sell their business for more than the hard assets are worth. I wasn’t angry because I understood the business wasn’t mine to sell.
“Understand, it’s the franchisor’s field, their ball, their referee and their ball game. Plus, they made up the rules.”
“You won’t get rich with a franchised business. But you WILL get educated.”
– Jim Lager
“Honestly,” Lager says. “Very few franchisees ever get rich operating a franchise business. But if they’re smart, they are going to get an education.”
“I’ve owned franchises from three separate brands. I followed their systems faithfully and diligently. Don’t get me wrong, I made a good living. But I didn’t get wealthy when the franchisors bought out my successful territories. That’s not how franchising is supposed to work.”
After four decades wearing a franchise brand, Jim Lager is now striking out on his own an independent distributor for Parker Hose Products in Dallas TX.
ALSO READ:
FRANCHISE DISCUSSIONS by Company
ARE YOU A FRANCHISEE, FORMER OR PROSPECTIVE FRANCHISEE? ARE YOU A FRANCHISOR OR EMPLOYEE OF A FRANCHISOR?
WE WANT TO HEAR WHAT YOU THINK. PLEASE SHARE A COMMENT BELOW.
TAGS: franchise, franchise opportunity, franchise complaints, franchise advice, franchise opportunity, how to buy a franchise, buying a franchise, Snap-on Tools, AmericInn franchise, Why Smart Franchisees Fail, Why Smart People Fail, unhappy franchisee
Relatively few franchise sellers blatantly provide outright false financial representations. Far more provide selective, partial,…
Great news from the Federal Trade Commission! Could DonutNV be next? Read the Press Release…
The Koala Insulation franchise was founded by Scott Marr and franchise attorney Keith Gross. Koala…
Koala Insulation was founded by Scott Marr and now-former congressional candidate and franchisee attorney Keith…
The Wallaby Windows franchise was founded by Scott Marr and Keith Gross, promoted by Franchise…
The embattled mini-donut franchise seller has filed its Franchise Disclosure Document (FDD) in a single…
View Comments
I agree with you, and was forced to wage a nasty battle with a large franchisor and it’s parent company for over a year. With virtually unlimited resources, their goal was to run me out of money. They ultimately settled, and I survived, with a very keen understanding of the legal inequality of the relationship.
I was blessed to have good lawyers, and a judge that did not like bullying tactics by a franchisor and parent. Most franchisees that do battle ultimately lose most, if not everything because the cards, and the law, are strongly stacked against them. And you are right, a franchisee should never look to the FTC for help. Many people that sign franchise agreements just don’t understand all of this, thus my hope they will find a good franchise attorney before they sign, understand the legal traps that are built into most every franchise agreement, and go in with their eyes at least partially open.
While I do believe there are some good franchisors out there, I am not convinced there are any good franchise agreements.
Bill Bandy
Agreed.
And it is never franchisees’ fault for not doing enough to investigate prior to signing a franchise agreement. The system is set up to deceive them.
Deceit = fraud. It’s pretty simple.
The system supports fraud. And there are plenty of people intentionally taking advantage of that fact. Many parties are involved in the deceit.
In civil RICO, multiple party involvement means multiple defendants.
I invite you to keep an eye on my podcast. My co-host is an attorney with many years of RICO experience.. Our next series of podcasts will be about the Reade and Biden allegation and what the rest of us can do to figure out reality as we look at the problem from afar.
We’ll address offender patterns and victim behaviors in that context and then, later, move on to franchising as one of our future topics. Our plan is to get multiple RICO trial attorneys in different jurisdictions with criminal prosecution experience involved. We’ll be looking for victims who weren’t as fortunate as you and who didn’t settle because they couldn’t.
It is completely reasonable for people to believe in the FTC and its apparent regulations before they sign a contract.
This is RICO RICO RICO.
Bill Bandy What started the fight? Thanks.
Regardless of Bill Bandy’s answer, I have plenty of case studies in which the franchisor started the lawsuit with the objective of taking everything in the name of “enforcing the contract.”
The civil litigation is part of the corruption. There is little franchisees can do under contract law and without a private right of action.
Civil RICO is the answer.
It was a complex set of facts and circumstances that had developed after 3 major changes in ownership of the franchisor.
Anne Janai (McMullin),
My experience is that new franchisees sign contracts following discovery days, and visits with franchise sales staff that are designed to get them fired up about the opportunity.
Down the road, those people they dealt with in the beginning will likely move on. The franchisor may even be sold, and new owners and their executives may make changes to the system that require additional franchisee expenditures, or other changes.
These are long term agreements - 15 to 20 years. The franchisee will be fighting to compete in the marketplace in their line of business. Unfortunately, they may also find themselves in a battle with their own franchisor, which no longer resembles the one they signed their agreement with.
The franchisee still must pay their franchise fees, and meet all other obligations (including the new ones that may be put in place by new ownership and management), even if these new rules cause their franchise to become unprofitable.
If a franchisee cannot, or refuses to pay their franchise obligations, and is defaulted by the franchisor, regardless of the changes made by the new management, they are very likely to lose their entire investment, and much more.
This is the whole issue with joint employer, or the classification as in the case of California AB-5. In words, the franchisors unequivocally claim franchisees are independent businesspeople, yet with many franchises, in their practice, you are what I define as a Franployee. (Franployee - Definition: A person who invests hundreds of thousands of dollars in a franchise, is treated like an employee, pay is not guaranteed, has no rights.) Others have called it indentured servitude. It varies greatly by franchise, and it’s that level of control franchisees need to be concerned about because that is what eats away at any equity in their franchise. 7-Eleven and the janitorial franchises are some of the worst offenders.
Keith Miller, so are you, like me, now in favour of collective bargaining between franchisors and franchisees?
Michael (Mike) Webster, I’ve always been in favor of franchisees negotiating with their franchisor, or collectively advocating on franchisee issues. “Collective bargaining” is often used in the union environment, and franchisors love to throw the anti-union sentiment at those words to try to crush franchisees working together. While franchisor groups love to call out franchisees getting together “unionizing”, franchisors band together too, but never use those words. Yes, it’s semantics, but it gets used against franchisees trying to collectively advocate on behalf of their interests.
Keith Miller It is very difficult for franchisees to see themselves as a collective or needing something similar to a union.
The instinctive reaction to focus on being independent instead of interdependent.