CUPPY’S COFFEE: Franchise Sales Video

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• It is a line on the free drink coupons where someone enters in their email to be put on a list.

  I believe the narrator (did I spell that right?) is Rachel Clark who is no longer employed by Cuppy's. She also owns a drive through a few miles down the road from the former corporate headquarters (Navarre perhaps?).

• U-Tube Advertising that escapes the notice of the FTC who has taken franchisors out from under The Truth In Advertising Laws.

  This happy talk from franchisees? and the constructive earnings claims made in this Video is all disclaimed in the FDD and the binding adhesory contract that becomes a malicious legal trap.

  These ladies should be required to put their books where their mouths are, to prove their representations. We can see who Cuppy''s is targeting.

  The FTC should remove this U-Tube advertising that does make an illegal earnings claim, and fine Cuppy's as well. My opinion.

  Or, maybe the cheated and defrauded Cuppy's prospective franchisees and franchisees should make their own U-Tube Video?

• ...the constructive earnings claims made in this Video is all disclaimed in the FDD... I don't believe Cuppy's Coffee ever prepared an FDD, and their UFOC did not have an earnings claim.

  The franchise attorneys I've worked with would say these claims used in marketing materials would be a violation of the FTC Franchise Rule and would raise objections from some state examiners. It doesn't matter that it's a franchisee saying it.

  If these franchisees were paid for their positive testimonials, I'd imagine that would open another can of worms.

• Proprietary is defined as "something that is used, produced, or marketed under exclusive legal right of the inventor or maker;"

  The Cuppy's "proprietary" email gathering system is a line on the free drink coupon?

  I've been known to write a little puffery in my day, but these guys got the smoke machine blowing. And they've got attornies on staff? Do they read their own marketing?

• Such a farce! All of this is possible because the regulators want to license the franchisors to sell their franchise to the public but they won't mandate that they provide some "proof" of the viability of the franchise being sold to the public. in the disclosure document.

  I think, in the new FTC Rule, the franchisors are allowed to engage in as much puffery and smoke as they please on the Internet as long as the "puffery" isn't directed at a specific entity or person or something, and the final sale has to take place in a "smoke free" room ----ha! ha! That's funny!

  Yes! Looks like the technology to increase SYSTEM SALES and PROFITS by charging franchisees for mailing out the coupons and providing the discounted smoothies to customers will work for Dale who knows all of the tricks of growing system sales. It is always better to "believe and succeed" when you are using someone elses money.

• Well Martha Merrit has a hard time making it in her store, she was also a Corporate Trainer opening stores and that didn't go real well.
  Ted who was in marketing and did web work is in the car.
  Danny Jones and old employee Janice were sitting at the desk
  Janice and long time employee James Anderson were at the Coming Soon sign (which was supposed to be a corporate location, never happened)
  The support staff is ?, blond Amy Hiller, and then long time employees Heather and Jeni in the room together.
  Rachel was the one speaking.

• My favorite lines are the "proven marketing strategies" and joining "successful coffee professionals". I know of two people in those offices that had coffee experience and one of them was Kim Snowden. Was there anyone else?

• How do Cassandra and Martha sleep at night knowing that they've played a part in conning people? They could have looked at the script, saw it was a scam and politely turned down the offer by claiming camera fright. But they didn't. I hope they read these postings.

• Did Martha Merritt even own a business branded Cuppy's Coffee?

  In the 2006 UFOC she is listed as being in Christianburg, VA. The SBA has a 2006 loan for a Christianburg, VA Java Jo'z for 200K for Java Jo'z. There is no Christianburg CC but there appears to be a Java Jo'z.

  That's a difference is she's operating under another name and identity. Remember when they made a big deal about Cuppy's Coffee NOT being the same as Java Jo'z?

• I believe Mary P previously posted Christianburg, VA was closed. But a google search of "java joz Christianburg, VA " turned up relevant hits.