David Iseley founded the Oxymagic carpet cleaning franchise in 1999.
In 2005, he hired a kid fresh out of college as his V.P. of Franchise Development. Less than a year later, according to Iseley, the kid went off and started his own competing carpet cleaning franchise company. Iseley sued him and they settled out of court.
Despite having agreed on a settlement, David Iseley could not let the incident go. His anger and resentment toward the young upstart seemed to grow to the point of obsession.
David Iseley created entire blogs about how he had been wronged by the young entrepreneur.
He posted vicious, disparaging comments about his young competitor across the Internet, calling him a cheat, a liar and a thief.
Recently, David Iseley began creating and posting angry YouTube videos of himself ranting and raving about the wrongs he suffered, and the unfairness of the U.S. criminal justice system.
On his YouTube videos, Oxymagic CEO David Iseley plays media interviews of his young competitor while he makes derisive and derogatory comments.
David Iseley holds up snapshots of his daughters [See screenshot] who have supposedly suffered because of his 10-month employee’s misdeeds 5 years ago.
During the past 5 years, the college kid focused on growing his franchise company and supporting his franchisees. His chain has grown to nearly 300 franchises.
In the same timeframe, David Iseley has focused on playing the victim. Despite a 7-year head-start and almost two decades more experience, David Iseley’s Oxymagic still remains at about 80 franchises… about 1/3 the size of his alleged “copycat franchise” competitor.
David Iseley’s attempted smear campaign is doing more damage to his brand than any competitor could ever do.
David Iseley accuses the college kid of using infomercials, while his own website links to a paid-for “Designing Spaces” segment that is not labeled as an advertisement.
David Iseley claims the college kid stole his secrets, but doesn’t explain how the kid achieved 300% more growth with the same supposed concept.
David Iseley rails against the court system and the FBI for letting him “get screwed” because he’s “not Coca Cola.”
David Iseley obviously spends an inordinate amount of time on the Internet attacking a long-ago employee instead of finding a publisher for his book manuscript (he displays its supposed cover art) or updating his website (its most current training schedule is from 2008).
David Iseley claims the college kid is a phony, but is shown on video absolutely livid one moment then laughing the next (when he thought the camera was off).
David Iseley claims the college kid is deceptive, while it seems obvious that Iseley himself posts comments under multiple pseudonyms and personas. On the attack blogs, David Iseley even writes in the first person, as himself, then includes a disclaimer stating “This blog is not affiliated with David Iseley, Oxymagic, or Oxymagic Franchise Development Corp.”
Say what? His own blogs, which contain personal notes to his competitor, are not affiliated with him?
Should Oxymagic Franchisees Hold an Intervention?
At the very least, he should ask his franchisees whether THEY think he should continue using valuable time and resources on his unprofessional, personal online vendetta.
Odds are, if they are candid with him, they’ll say: Stop embarrassing us, David. Stop embarrassing yourself. Get refocused on helping us win and keep carpet cleaning customers.
Sometimes franchisors have to save franchisees from their own bad habits.
Sometimes the franchisees need to save the franchisor from himself.
For all their sakes.
ARE YOU FAMILIAR WITH THE OXYMAGIC FRANCHISE & DAVID ISELEY? WHAT DO YOU THINK? SHARE A COMMENT BELOW.
[Note: Neither Oxymagic nor the unnamed competitor sponsored or had input or influence on the content of this blog post. The opinions expressed are that of the post author alone and are just that – personal opinions.] Contact the editor at unhappyfranchisee[at]gmail.com
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View Comments
Designing Spaces was actually a real TV program with 80 million views nationwide.
Oxi Fresh's CNN video is a FRAUD never was featured on CNN and Greg Gumbel did not do the lead in for Oxi Fresh.
It is a FRAUD!
Without Oxymagic there would be NO Oxifresh. Period.
He copied everything he's no innovator of nothing but deception.
"Designing Spaces was actually a real TV program with 80 million views nationwide."
David, you are the honest one, the not-deceptive one right?
Please answer the question: How much did Oxyfresh pay toward "production costs" or other fees for the Designing Spaces spot? Did you have to pay a license fee for using it? $38,500? More? Less?
If you are going to accuse others of being deceptive, shouldn't you be willing to tell the truth and not duck basic questions?
Will Oxymagic David Iseley answer the direct question "How much did Oxymagic pay to be on the Designing Spaces episode?"
If he continues to duck the question, he has no place calling others dishonest or deceptive.
When I asked how much he paid he evaded the question by saying "Designing Spaces was actually a real TV program."
For heaven's sake, it's no secret. It's in the article linked to above:
"Mark Alfieri, founder of O2 Media... said O2 Media requires the payments"
Man up, David, and admit how much Oxymagic paid.
Oh yes Guest
Ol Jonathan Barnett has caused so much consumer confusion. Even You!
I am with Oxymagic NOT Oxyfresh! Can you not read! FOR HEAVEN'S SAKE!
Quoting YOU!
Man UP? I think I have, with not one but three Youtube video's. Unlike the cowards and cronies that can do nothing but blog for Barnett.
Why doesn't Barnett MAN UP? and defend his FRAUDULANT video that he still uses to generate leads to sell his one and ONLY innovative franchise!
I never said I didn't pay for my Designing Spaces video. DID I? NO
I know what OXYMAGIC not OXYFRESH should do is place that same Bullshit Greg Gumbel video in front of our video and claim we where featured on CNN Headline News and I bet you we could decieve people into looking into our company too!
"I never said I didn’t pay for my Designing Spaces video. DID I? NO"
So you grudgingly admit you paid $32,500 for the Designing Spaces show you have plastered all over the Oxymagic website and YouTube?
But you insist Oxymagic's phony paid-for infomercial is a real show with "80 million views nationwide," despite the fact that the LA Times revealed "The shows air in the mornings and don't have huge viewership."?
And you are criticizing someone else for being deceptive?
David Iseley, you are a hoot.
Hey Pot Meets Kettle
or coward that will not admit who you really are! JB cronie!
Bet you never made $32,500 a year!!!
So all the advertisors that pay during any tv or any other venue do it for FREE.
Like the world series or super bowl or your 5 o clock news! NO everyone pays for advertising. STUPID! or TED
Yes I paid for advertising and they showed me where Oxymagic was aired on over 80 million households nationwide.
Oxi Fresh and it's owner is a down right liar and many people know it. Our Designing Spaces video was viewed without any deception like the Oxifresh video. Give me a break the phoney Gumbel lead in that was the same for several other companies. Look it up its a fraud. The OxyMagic video was shot live in a real customer situation not like the phoney Oxi Fresh video.
So how much has Oxi Fresh paid for advertising over the last several years. Lets see Franchise Gator, Franchise.com, Franchise Opportunies, Entreprenuer, Franchise Business Review, etc. etc. but thats OK!
Jonathan Barnett and Oxi Fresh with all their FAME and GLORY are nothing more than Liars and Thieves. HE LEARNED EVERYTHING FROM DAVID ISELEY AND OXYMAGIC AND THAT IS INDISPUTABLE. PERIOD. Before he came to work for OxyMagic Jonathan Barnett knew Nothing about this industry. When we did our first trainings he was nervous and did nothing but stand in the front of the room and kick his feet. MAN UP someone said OK I would match their P&L with ours anyday. During deposition he didn't even know how oxygenated cleaning worked.
And he was the innovator?
Jonathan should give credit where the real credit is do! i.e. Oxymagic and its founder and Zo. without Zo Jonathan would'nt be jack nothin.
David Iseley: I've never met you or your competitor. I'm not on anyone's payroll, and I'm not saying this to be mean, but you should get some professional help. Talk to an anger management counselor. I'm sure your wife and family is sick of hearing the same old thing over and over. You are destroying your reputation with your online vendetta, and I have a feeling you can't stop on your own.
You are trying so hard to defame your young competitor that you are giving the appearance that you are blatantly dishonest and deceptive. Take a step back and see how this looks to an outsider:
- You started a website to defame your competitor but posted that the site is “not affiliated with David Iseley, Oxymagic, or Oxymagic Franchise Development Corp.” When challenged, you removed that deceptive claim.
- You post disparaging comments about your competitor under multiple names & personas to decieve people into thinking others agree with you.
- After being challenged, you admit you paid tens of thousands of dollars for Oxymagic to be featured on a phony "Designing Spaces" show. You call it "advertising" but do not label it as an infomercial on your website or YouTube.
- You criticize others for doing exactly the same thing, but say its different when YOU do it (It's only wrong when Greg Gumbel's involved? Right)
- On your video you pretend to be in an angry rage, then immediately laugh when you think the camera's off
- You admit you agreed to a settlement with your competitor but continue to defame him over the same issues, despite that you agreed it was settled
- You sued a competitor then didn't have the stones to follow through to trial. Then you publicize that the competitor was hit with a "huge lawsuit." When it's pointed out that you are being sued at the same level for bullying and bad faith dealings, you claim you've never heard of the company.
David, did you ever hear that saying that when you point a finger, four fingers are pointing back at you? Every time you try to disparage your more-successful competitor, the more you damage your reputation and Oxymagic's reputation. You should quit while you're behind, before this competitor hits you with the slam-dunk defamation suit you've delivered to him on a silver platter.Do it for your little girl.
This whole incident was like 6 or 7 years ago? Employees leave to start competitive companies all the time. That's business. Dude, grow up and move on.
Keep slandering and defaming the kid all over the internet and he's probably going to end up owning your company anyway. Judging from the fact that not a single one of your franchisees is here supporting you, I'd imagine they'd be happy with the change.
Best of luck.
Looks like David Iseley wised up and removed his childish and slanderous videos from YouTube. Hopefully that means he got into some anger management therapy and can now focus on supporting his franchisees.
Looks like he's pared down his slanderous copycat franchise website, too, though it still contains the lie "This blog is not affiliated with David Iseley, Oxymagic, or Oxymagic Franchise Development Corp."
Sure it's not, David.
Look, You want me to admit I was angry, Yes, I was and still a bit raw about it, but that is under control. I invented the cleaning product and the ideas behind it, Its a good product and a sound marketing plan.
I lost to a person and it seemed as is the whole world was lying too. I lost my temper and set out to defend myself and get a bit of justice,
I made many mistakes, and I know you want to hear that.
I paid for marketing, just like everybody else. Every infomercial tries to make it look like "just folks doing things" and it comes out perfect. Maybe you might consider that.
I am rebuilding the company. I am going to treat my franchisees and clients with the respect they deserve. I am going to pull this back out and I will do it with quality, professionalism, and a good product.
So, after all these years I am answering you. Someone pissed in my cheerios and I didn't like the taste at all. I should not have thrown the bowl and the milk and the spoon against the wall like I did. If the guy had not had a lot of asparagus for lunch, maybe I could have acted better.
I over reacted, yes, but that doesn't change the fact that my Supergreen Oxiclean
is a great product that does what we say it does. That is the basis we are returning on.